Globally, major trendy brands and sports brands continue to launch joint products, which have gained a high degree of popularity in the sneaker circle.
Recently, adidas and Reebok have joined hands to bring a brand new Dame 7 EXTPLY joint shoe. The design is inspired by the story of Lillard and O’Neill colliding with each other in the field of rap and finally reconciling, winning mutual respect.
The whole pair of shoes is mainly composed of black and white annual cycle rings, paying tribute to the collision spark between Lillard and the legendary superstar. The shoe body is made of light fabric to satisfy the breathability.
The words Dame D.O.L.L.A Feat. Shaq Diesel on the outside of the toe cap further demonstrate the mutual respect of the two basketball rap masters.
The joint logo of adidas and Reebok is posted on the heel, reflecting the cooperation of the two basketball superstars who are also rappers.
In terms of sneaker technology, Dame 7 EP continues the LIGHTSTRIKE midsole, bringing a light wearing experience. The outsole of sneakers is made of rubber material and lightning lines to provide strong grip.