How “The Last Dance" Affected the Market Value of Jordans
If you're a basketball enthusiast, there's no reason for you to not watch “The Last Dance” documentary. It is a 10-part mini-series centered on Chicago Bulls as they go for their championship runs. Led by Michael Jordan, who is considered by most to be the G.O.A.T (Greatest Of All Time) they went 6-0 in all of their finals appearances. The Last Dance documentary had its first episode aired last April 19, 2020, and had its last episode on May 17,2020.
Like Michael Jordan himself, the Air Jordan is considered to be the best out of all Signature sneaker lines. Especially from Jordan's 1-14, but the sneaker's renewed reign 36 years later isn't just about greatness. It's about the stories that built the Legend that makes it so special. That's why it's a no-brainer that when The Last Dance documentary was released, there was a lot of hype and demand that came with it. Most numbered Jordans went up in price, but the question is:
“HOW MUCH?”
Do you have any idea what silhouette would have the greatest price increase? Is it the classic Jordan 1? Maybe the Jordan 11s? Which was MJ's personal favorite. Or the Jordan 4s with its clean and fresh look? I know you now have something in mind, continue reading and see if you guessed it right.
A list of Jordans 1-14 can be found below containing their value mid-March, which is a month before the premiere of the documentary and compared the market value mid-June, a month after the last episode was aired.
TAKE NOTE:
-These data just give a “Bird's eye view” of how the market value of numbered Jordans were affected. This does not in any way exactly represent the effect for a different colorway.
-Shoes included were released in 2019, the reason being that the circulating stock within the market is still high, but the value has already settled from the initial release price speculations.
-Collaborations were not chosen to steer clear of the value of 'hype' for a certain shoe.
-Data is arranged from the highest to the lowest in terms of price increase.
-All data were collected from StockX sales.
Here is another graph showing the percentage price increase of numbered Jordans sorted from highest to lowest.
If you had the patience looking in the table and graph above, it is obvious that the silhouettes that many consider to be the best Jordans, Jordan 1, Jordan 4, and Jordan 11, had the largest price increase with the Jordan 1 Turbo Green taking the lead. Some Jordans with a low market value pre-Last Dance got a huge boost in price percentage increase in a span of 3 months with the Jordan 1 Obsidian UNC leading with a 43.88% increase in price.
This just shows how much of an impact a documentary that reminds us of how great Michael Jordan is. His influence transcends generations, and his shoes tell the story.
What are your thoughts? Do you really think the documentary influenced prices? Or is it just the sheer beauty and popularity of Jordans that makes it such a high demand sneaker? What shoes were you expecting that was not on the list? Share your thoughts down below in the comments!
