Levi's experienced a remarkable 20% surge in stock value following the unexpected collaboration between Beyoncé and Post Malone on the track "Levii's Jeans" featured in Beyoncé's latest album, Cowboy Carter. This unprecedented partnership, unveiled at track 17 of the album, not only caught industry watchers off guard but also ignited a substantial rise in Levi's stock performance, a phenomenon dubbed the 'Beyoncé Bump' by CBS News. CEO Michelle Gass, speaking to CBS, acknowledged the significant impact of this collaboration on Levi's stock popularity. Amid its current status as the most-streamed album on Spotify this year, Cowboy Carter features notable Black country music acts including Tanner Addell, Reyna Roberts, Shaboozey, and Tiera Kennedy, all of whom made their debut entries on U.S. Spotify earlier this month. The impact of the 'Beyoncé bump' in fashion is huge whenever she shouts out a clothing brand in her music. For example, in the final track "Summer Renaissance" from her 2022 album Renaissance, Beyoncé mentioned the Black-owned fashion line Telfar. This shoutout caused searches for Telfar items on the resale site TheRealReal to spike by 85 percent, according to Vogue