Carhartt is, in a manner of speaking, two brands. In the UK, we chiefly buy Carhartt Work in Progress: a division of the original label that began in 1989. This is a fashion line proper based around workwear, but still with a foot in the ongoing collab hype. By contrast, domestic Carhartt, primarily sold in the US, is literal workwear with an established customer base of actual workers. They buy Carhartt at workwear stores at more affordable prices, and those clothes are put to work, too. Both of these lines have been adopted by the blue collar cosplay of today's menswear scene. So much so, that when NYC cool kids started wearing domestic Carhartt around 2020, memes began circulating on social media reading “Wearing Carhartt gear is wild.