In recent years, many brands have chosen to cooperate with sports brands in cross-border cooperation. For example, a series of products jointly launched by AMG and Palace have exploded the fashion circle as soon as they are released.
Recently, adidas Originals announced its first collaboration with Mars, launching a new shoe inspired by Mars’ most iconic candy brand M&M’s.
Mars is a global family business that owns many of the world's most popular brands: DOVE, EXTRA, M&M's, Milkway, SNICKERS and many more.
In this collaboration, adidas Originals took inspiration from M&M’s packaging and launched a pair of Forum 84 Low shoes with brighter and brighter colors.
The main body of the vamp is made of yellow leather, and the toe of each shoe has the word "M" punched to echo the theme.
The front part of the laces is equipped with a transparent M&M's cartoon image accessory, which is more cute.
The sides of the shoe are complemented by TPU three-bar elements and the M&M's iconic logo on the outside of the heel, and the M&M's brand logo accessories detachable on the side of the shoelace are expressive.
Each pair comes with a complete set of attachable accessories, including 6 pairs of laces, 19 lace accessories, 4 pairs of interchangeable Velcro and 7 different styles of chocolate bean decorations.