Nike Air Zoom Generation “First Game”

Release Date: March 21, 2023

Style Code: DM7535-101
Color: White/White-Midnight Navy-Varsity Crimson

Nike will continue their 20th-anniversary celebration of LeBron James’ signature sneaker line with a special-edition reissue of his first-ever NBA shoe, the Nike Air Zoom Generation.

Dubbed the “First Game” colorway, this release returns in 1:1 tooling to the original, with White, Midnight Navy, and Varsity Crimson colors all present, the first colorway of the first shoe worn by James in an NBA regular season game. The release goes a step further by adding the date of the game — “11-5-2003” — stitched to the inner collar in gold.

It would be the shoe in which James would score his very first NBA point, the first of a record-breaking run in which he is set to pass Kareem Abdul-Jabbar’s 38,387 later this season.