The sneaker store Sneaker Room and Owen jointly launched a charity color matching "Mom" series, which was unveiled in January. Sneaker Room manager Suraj and Owen share some similar experiences. Both grew up in New Jersey, and both were unfortunate enough that their mother died when they were young. The love and longing of the two for their mother also gave birth to the mother-themed shoes for both parties. Both parties started from Kyrie 3, and the 5th, 6th, and 7th generations brought the "Mom" series. Suraj said: "It's not just about Irving's sneakers, it's not just about my sneakers, it's a family product. We want more people to be involved in this process." Irving said: "This is bigger than basketball for me. , and I will continue to do so.” The partnership over the past few years has received more than $500,000 in proceeds, which will also be donated to the local Boys and Girls Club and the Standing Rock Sioux Tribe of North Dakota, the tribe of Mother Irwin's ancestors.