Under Armour To commemorate Stephen Curry’s breaking the NBA’s historical three-point record, UA has launched a limited number of 2,974 NFT sneakers called "Genesis Curry Flow". This is also the world’s first cross-platform meta-universe sneaker with real in-game features. It is priced at US$333, and all proceeds will be donated to charities to help increase the opportunities for young people to participate in sports. ​