Today, Nike officially announced the acquisition of RTFKT, a virtual sneaker company established in early 2020. This move is seen as a signal that Nike is about to enter the "meta universe". Nike President and CEO John Donahoe said: "This acquisition is another step in accelerating Nike's digital transformation, allowing us to provide more services to athletes and creators at the intersection of sports, creativity, games and culture." , He also stated that RTFKT is a very talented team of creators, and Nike plans to continue to invest in the RTFKT brand, serve and develop their innovative and creative communities, and expand Nike's digital footprint and capabilities.