American sportswear brand Nike recently created a virtual world called "Nikeland" on the game platform Roblox, becoming one of the first fashion brands to enter the "meta universe". According to the research company Strategy Analytics expanded to 41.62 billion U.S. dollars, the entire industry will benefit from the arrival of Meta Universe. It is worth noting that this is not the first time Nike has cooperated with Roblox. Both parties have carried out an "Air Max" campaign in 2019 and created a virtual "exclusive item package."