Bigshow
date
Anti Social Social Club and UFC Kick Off Second International Fight Week Collaboration with Exclusive Gear Lineup Anti Social Social Club and UFC Reunite for Second International Fight Week Collaboration, Featuring Iconic Fighters and Exclusive Streetwear" Ahead of International Fight Week 2024, Anti Social Social Club has partnered once again with UFC for an exciting new collaboration. Following the success of last year's vibrant joint collection, this latest lineup celebrates UFC superstars Conor McGregor, Jon Jones, and Sean O’Malley, alongside a range of fight-themed accessories. At the forefront is a striking varsity jacket adorned with ASSC and UFC logos, dominating its sleek black design. Hoodies and T-shirts showcase graphics of the renowned fighters, complemented by fresh interpretations of shared iconography. Camo shorts feature the collection's signature fight glove motif, while boldly branded socks add a lively touch. Beyond apparel, the collection expands into lifestyle with mouthguards, clocks, stools, umbrellas, and neon lights, all prominently displaying ASSC and UFC branding. Bruce Buffer, UFC's official Octagon announcer and the face of the campaign, shared his enthusiasm: “I thoroughly enjoyed collaborating with Anti Social Social Club on this project. Bringing the UFC's energy and spirit into streetwear is incredibly exciting. With icons like Conor McGregor, Jon Jones, and rising star Sean O’Malley, this collection embodies the UFC's passion, intensity, and style. It’s time to step into the Octagon and experience it for yourself
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