The Billionare Boys Club's Ice Cream is back in another collection, in 420 capsule with a 2-piece release. With April 20 around the corner, ICECREAM has teamed up with New York City’s own Gotham for a 420 capsule release. The premium skate label founded by NIGO and Pharrell continue to drop various collections in time with cultural moments. To celebrate the day, ICECREAM’s 420 capsule that includes a white long-sleeve t-shirt featuring ICECREAM’s iconic Running Dog motif and branding spelled out on the sleeves. The design features cannabis-inspired motifs while a classic hoodie designed with the ICECREAM slogan “Let’s have some,” is applied in a tri-color screen-printed graphic on both sleeves. 420-inspired graphics inform both pieces. The launch comes as a part of the ICECREAM x Gotham 420 Experience hosted at the BBC ICECREAM Soho Flagship on April 20. The first 100 shoppers who purchase a new item from the 420 capsule will also be receiving an additional special gift and discount card redeemable at Gotham on their next purchase.
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