Lacoste just won a lawsuit over its crocodile trademark in China, and they're getting a $2 million payout from Cartelo! Lacoste scored a win in its trademark lawsuit against the Chinese brand Cartelo, according to WWD. Lacoste is known for defending its trademark in China and has taken action against stores selling fakes before. Cartelo, owned by Nanji E-Commerce, sells clothes with a crocodile logo similar to Lacoste's. The key difference? Lacoste's crocodile faces right, while Cartelo's faces left.