Shoe brands lace up for SM North EDSA's Sneaker Con 2024: Nike, Sperry, Keds, Merrell, Fila, Vans, Tobys and Cole Haan, SM North EDSA launched its supersized mall activation, called Sneaker Con, at the Block Atrium on April 5. This was exciting news for sneakerheads, who copped new drops and limited edition kicks with exclusive discounts and other promo vouchers. Sneaker shoppers gathered their squads and experienced a supersized trainer haul and fun-filled activities at SM North EDSA. Shoppers found things they were expecting. After being given a heads-up, they were amazed and took photos as they witnessed an 18-foot-long shoe inflatable suspended in the ceiling just above the event area. They experienced the fun of the arcade in this sneaker culture as mall shoppers tested their luck in an exclusive shoe machine. The prize pool comprised vouchers, gift certificates and premium shoes from event partners. They found more details in official online posts. People made sure not to miss cool kicks and experience the best sneaker culture in the North. They followed the official social media pages of SM North EDSA for more deals.