Nike takes gaming to next level in Fortnite's 'Airphoria'! This cutting-edge metaverse adventure from the sportswear giant isn't just about products – it's about connecting with you on a whole new level. Nike is breaking boundaries to bring together the digital and physical realms of its consumers' lives. Ron Faris, VP/GM of Nike Virtual Studios, emphasizes, "We're always seeking genuine ways to strengthen our bond with fans and ignite a passion for culture and sport." With consumers seamlessly blending their expressions across physical and digital spheres, Nike's partnership with Epic, the parent company of Fortnite, is a game-changer. The launch of Airphoria heralds a fresh, immersive era for Nike, delivering richer storytelling and engagement through gaming and virtual experiences, all aimed at deepening connections with its audience.