Wrapping your head around what's going on out there might be a challenge, but one thing's for certain: you've likely heard about MSCHF in one way or another. So, what's the deal with MSCHF? Are they like an online shop or something? MSCHF could be considered an artist collective due to its focus on creative and often provocative projects. MSCHF, founded in 2018, is like this wild blend of art, media, and controversy. They're all about stirring the pot with viral products and projects that get everyone talking. Mixing art, tech, and commerce, they want to make us question our everyday consumer habits and challenge the norm. You'll find their crazy drops on their website every two weeks, shaking things up and making us rethink everything.