This year, Facebook’s co-founder and CEO Mark Zuckerberg announced that the company’s name will be renamed "Meta" and expressed his hope that Facebook will be built as a meta-universe company, so that the concept of "meta-universe" will be widely known.
In fact, industry giants in many fields have begun to vigorously develop the meta-universe field. Among sports brands, Nike and adidas have begun to set foot in these two years.
Yesterday Nike officially announced the acquisition of virtual sneakers and fashion brand RTFKT Studios, completing a big step into the meta universe.
According to the pictures released by Nike, the logo of RTFKT Studios is juxtaposed with Nike, Jordan Brand and Converse, which seems to represent RTFKT Studios has a vital position in the Nike group.
As a virtual fashion brand that started by creating virtual sneakers, RTFKT Studios was officially founded in January 2020, and it has grown wildly in less than two years. At the beginning of this year, the brand's virtual sneakers sold more than 600 pairs in seven minutes, with a total value of more than $3.1 million.
At the same time, RTFKT is also supported and recognized by many industry leaders, and has successively cooperated with Jeff Staple and Takashi Murakami.
After Nike acquired RTFKT Studios, I don’t know what kind of virtual sneaker products it will bring. I feel that the playability and design are greatly improved. I can really look forward to a wave!