2023, was inarguably the strong year for New balance. (Thanks to multiple collabs, and celebrity OOTDs, TikTok unboxing and OOTD videos)
In 2018, New Balance aimed for the ambitious target of $7 billion in sales by 2023. While they fell just shy of the mark, landing at a commendable $6.5 billion, the 23% surge from 2022 showcased their robust growth. This achievement gains heightened praise considering prevailing market challenges, notably overshadowing Nike's more modest 9.6% growth in the same period. New Balance not only demonstrates exponential growth but does so sustainably, a testament to their commitment to delivering premium products while adhering to a steadfast mission and strategy.
As we ponder the road ahead, one might wonder: Is New Balance set to be the steady tortoise, outpacing Nike's hare in future prosperity and stability?
