New Balance "Grey Day" Releases 2023
Multiple styles dropping next week.
The annual celebration that is New
Balance "Grey Day" is the Bostonian institution's answer to
Air Max Day. And while they didn't invent the color, the subdued hue has become
synonymous with the brand and everything it stands for; the brand's commitment
to craftsmanship, quality, and timeless style, as well as the unique role grey
sneakers have played in the sneaker culture.
The tradition pays homage to the
company's iconic grey sneakers, which have been a staple of their product
lineup since the 1980s. Grey Day is typically observed on a specific date in
May, though the exact date may vary from year to year.
This year, it's May 12th.
Eleven pairs will be released this year, including the* fan-favorite 550, the
all-new 990v6,* and the beloved 996 and 998 silhouettes. We're also getting
a duo of skate shoes and the all-new Fresh Foam More Trail v3, which may
arguably be the best of the bunch.
#GREYDAY
“To New Balance, the color grey represents a
history of innovation and serves as a global symbol of style—it is emblematic
our unique path forward,” Chris Davis, New Balance’s chief marketing officer
and senior vice president of merchandising, said. “Grey Day is a moment for the
brand to declare our unwavering position at the intersection of performance and
style, and celebrate the design innovation that continues to propel us into the
future.”