The ‘dad shoe’ is right on trend, has had high-profile collaborations and was worn at the Fifa World Cup.
In the past you would not be caught dead in them. Now Drip Dad Shoes ranks as one of the fastest-growing sneaker brands on resale platforms like ours,GetNice.
The ‘dad shoe’ can thank a current trend for chunky, basketball-inspired sneakers, several high-profile collaborations and emerging fashion subcultures for that.
New Balance sneakers might be known as the ultimate in “dad shoes”, but the brand is proving it can get down with the kids too.
''We’re attracting a younger consumer,” Joe Preston, the chief executive of New Balance, said last year. “[They] are coming into our brand, and they’re really coming across our categories.”
Sales figures on popular sneaker resale site StockX and GOAT back this up.
So what’s causing this increase in popularity?
Some fashion commentators say that this is a part of the “normcore” movement. Instead of bright colors and flashy patterns, designers are choosing to go for simple cuts and muted palettes. And when social media users see influencers in $400 grey sweatshirts, they want one too.
As part of this movement, certain shoes became accepted, seemingly out of nowhere. This includes the New Balance 624, perhaps the most “classic” dad shoe around:
Balenciaga Triple S: star of the Dad Shoes movement
If you didn’t recognize the name “Balenciaga” when you saw it above, you’re probably not alone. The high-end label is a big name in the fashion world but doesn’t exactly reach the average retailer.
It’s known for producing very bold clothing, including a $9,000, seven-layer jacket, and a dress patterned with Microsoft Word fonts.
But its brightest star at the moment has to be the Triple S. These large, garish shoes are now the poster-child for chunky shoes:
What do you guys think? Would you cop Dad shoes? We at GetNice have these on feet right now, and we think its hella comfy and helly stylish! Grab yours now!