Nike has suspended its relationship with Kyrie Irving after a week where the Brooklyn nets star was embroiled in an anti-Semitism row.
It also said it will not launch the Kyrie 8s later this month - the shoe designed by the player and company.
A Nike statement said: 'We believe there is no place for hate speech and we condemn any form of antisemitism.
'To that end, we've made the decision to suspend out relationship with Kyrie Irving and will no longer launch the Kyrie 8.
'We are deeply saddened and disappointed by the situation and its impact on everyone.'
Irving was suspended by the team Thursday night 'until he satisfies a series of objective remedial measures that address the harmful impact of his conduct,' as he refused to answer whether he held any anti-Semitic beliefs following the sharing of an anti-Semitic film on his Twitter account.
Irving posted a link to the Amazon page for the 2018 film 'Hebrews to Negroes: Wake Up Black America' last week and quickly found himself in hot water due to the film's anti-Semitic tropes.
Among other damaging ideas, it claims 'many famous high-ranking Jews have admitted to worshipping Satan or Lucifer.'
The film was based on a 2015 book by the same name.
Irving initially resisted the idea that he could be sharing anti-Semitic ideas, saying Thursday he could not be anti-Semitic 'because he knows where he comes from.'
Irving issued an apology later that night - after the Nets had suspended him - saying he was 'deeply sorry' for his actions.
Nets general manager Sean Marks called the apology a 'step in the right direction' but 'certainly not enough, and the Nets statement announcing Irving's suspension was highly critical of the star.
'We have decided that Kyrie will serve a suspension without pay until he satisfies a series of objective remedial measures that address the harmful impact of his conduct and the suspension period served is no less than five games,' the Nets statement read in part.
